Your Business Name
Do you have a website?
How long have you been in business?
How many employees or support staff do you currently have?
Do you have a blog?
Who is your primary market?
Describe your ideal client:
Are you established in your market?
What is your greatest business success?
What is your biggest challenge?
How much would you ideally like to increase your revenues?
Do you offer products, services or both?
What products have you created, including price points?
What services do you offer?
Have you gone through a formal branding process? If yes, when?
Does your current branding reflect your current messaging?
Has your client profile changed recently? If yes, when and how?
Have there been any changes in your business since you last branded?
Who would care about your brand?
Does your current web design and content reflect your current brand?
How essential do you feel it is for your website to reflect a clear, compelling brand?
If you were starting your business today, would this be the brand solution you would come up with?
How would branding or updating your brand help you uplevel your business?
Do you have an online program, or are you wanting to build one?
If you have a website and/or program, how are you currently promoting it/them?
What are your current methods for lead generation?
If you have a mailing list, how large is it?
If you have a Facebook, Twitter, or other presence, how many followers do you have in each area?
What do you feel is and isn’t working on your current website?
What opportunities would you take advantage of in an updated site?
How comfortable do you feel with promotion and branding? And, if you are uncomfortable, what do you think the deeper reason for that discomfort might be?
Do you feel your passion for your work is well-represented in your current brand?
What elements of your soul/spirit do you wish to see reflected in your brand?
Any other pertinent info?