Site Launch Mindsets
Whether you’re starting a new site or refreshing an old one, it’s common for an upcoming site launch to bring on some serious anxiety.
You might have spent countless hours refining things. Questioning your UVP (unique value proposition) twenty times. Swapping photos over and over again. Going to bed after a bout of work, totally confident in your progress, then waking up doubting again.
Did you speak to your ideal client?
Are you explaining what you do clearly enough?
Are you making it easy for people to say yes to what you offer?
The list of internal doubts people commonly have could span several pages if I put my mind to it.
Here are the things you need to know to have the most delicious feeling for your next site launch.
Websites are fluid and changing. Did you forget something? Miss the mark? Just because you launched a site and twenty people viewed it, it doesn’t mean you need to feel embarrassed or concerned you got something wrong. Just resolve to fix it, carry on, and know that it takes time to build your audience.
Get a second pair of eyes. It’s easy to push yourself to meet an internal launch date, but it’s better to take an extra week and let a caring and attention-detailed compatriot look it over before you share it. Better yet, show it to your favorite client and see what they think.
Don’t obsess over an astrologically-aligned launch date. This is a biggie. Most of my clients, myself included, will fixate on launching on a full moon or sometime outside of Mercury Retrograde. Here’s what I’ve learned: it doesn’t really matter. Go live when you feel ready. The thing is, what matters is that you feel really good when you launch it. If you go a week early or a month later to feel the best you can, then you’ve launched at the right time. The only launch date you need to obsess over is the one that is tied into your marketing calendar for upcoming programs. Every other astrological timing concern is only fortuitous if it doesn’t stand in the way of your emotional and financial well being.
Let your site evolve as your business evolves. Are you unsure if you hit the mark on the client you are attracting? Pay attention to the clients coming in over the next six months after your launch date and tweak accordingly. You’ll find your client base changes after you refresh your images. You can let the Universe guide you to the perfect words for the clients you’re now attracting from this new point forward.
Breathe & manage your expectations. It’s good to remember that your website launch is not a make-or-break occasion. Share it with love and also understand that you may not get a lot of excitement at first. People will congratulate you (if you give them an opportunity to do so… i.e. don’t hide out after you finish it.) And, they may only scan your new site or barely respond, which can feel deflating after all the work you put in. Here’s the thing to remember: People care about the site once they think they need what you have to offer. It will likely take time to see the fruits of your labor, so don’t take it personally when people don’t get as excited as you hoped they would.
What’s the sign that you did a great job on your site? Six months later, you have more and better-paying clients than you did when you started, and you’re noticing you’re having more fun because the clients you do get are aligned for you and your work.
In short? Don’t get so caught up in making it perfect that you lose touch with the importance of your own peaceful evolution as you go. Of course, make it the best launch possible, but understand… you can always refine later.
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Over 12 weeks, we work together to create or refine the perfect web presence to attract your ideal clients and fill your evolving programs. In three months you could be unveiling a beautiful new website with everything you need to get clients with greatest of ease.
Launching a new site is definitely an act of courage! But you don’t have to go it alone.