For many of my clients, a new business or endeavor finally starts to feel real once they see their new logo. I think that explains why the reactions I get from finished logos often range from delighted squeals to tears (the good kind). It’s not just about the final product — a logo can be the first physical manifestation of the soul behind the business, a totem that carries the energy and intentions of the business formally into the world.

A Soul Brand really shines with an excellent logo at the helm.