My Soul Branding process is organic; one step rolls seamlessly into the next. While each step requires work and dedication, it is far more easeful than trying to tackle everything blindly and in one go. (Have you ever been intimidated by the empty screen of a website you tried to build on your own? Then you know the feeling.)
Together we find the natural flow for your evolution that leads to a perfect-for-you result. And because you are a Sovereign Spirit, we do it in a way that will help you finish with a sense of independence, ownership, and empowerment to do even more on your own.
Here are the evolutionary stages of the Sovereign Spirit Soul Branding process:
1. VISION REVIEW
We evaluate where you are in your business plan and what will most serve you on a spiritual and emotional level. This may include examining all of your passions, personal missions, and goals to find the way it all perfectly synchronizes together in one key path that potential clients and customers will easily understand.
2. IDEAL CLIENT CLARITY
Now that you know what you really want out of your business on a core level, we identify who your ideal clients and customers are and how they align with what you want to offer. We also define the qualities that make an ideal client, and how you and your client work together to achieve your mutual dreams. By identifying your Soul Tribe, you assure that you are speaking to the people who will most align with what you offer.
3. OFFERING FINE TUNING
We evaluate your offerings to hone in on the most juicy, unique, and exciting (to you and your client) offerings so that you can amplify your profit, time management, and enjoyment of your work.
4. FINANCIAL FOUNDATION REVIEW
This is where the rubber hits the road. Will your offerings allow you to fill your own cup, tend to self care, and cover your expenses? Here you will come up with a plan to achieve your goals and take care of your own needs.
5. BUSINESS TRANSMUTATION
This is where things get exciting. With the completion of steps 1-4, you will now know if your business name and direction is in alignment with your Soul Work and Soul Tribe. This is when you confirm your business name (or rename your business), identify your tagline and unique value proposition. It’s probably also where you will start to feel all tingly and on fire with purpose and clear direction.
6. CONTENT & FUNNEL DEVELOPMENT
By this point, you will have done a lot of Soul searching! Under my detailed guidance and support, you will begin generating the content for all of your materials, including your site page content, introductory video pitch (if you've chosen this feature) and beginning email/sales funnels. If you’ve opted to have a logo designed, then this will also occur in tandem with your content development. At the end of this process, you will have a robust content plan ready for your site. If you have a photographer you are working with, you will also receive guidance on the right kind of imagery to support your brand and online materials.
7. TECHNICAL KICKSTART VIP DAY
We will meet up for a day to make sure that you have all of your technical details in alignment for your Website VIP days. You bring your laptop and we do it all side-by-side so you can get familiar with all of your accounts, from e-mail to hosting, and more. (You will never have to ask me for a password for your site, ever!)
8. VIDEO VIP DAY (OPTIONAL)
One excellent homepage video is worth its weight in gold. In an era of ever-decreasing attention spans, the best way to make a connection with your Soul Tribe is by delivering your message with your own passionate voice. But there is a special sauce to this video day: because we have worked together for two months and I have a deep familiarity with your business, I am able to support you in sharing your Soul Self via video in a way most aligned with your marketing and goals.
With this Video VIP day, you get one day of shooting on a mutually-chosen location (in the Portland Metro area) and one day of post-production for a final two minute video to appear on your homepage. When you witness the final result, you will see yourself delivering your clear, resonant Soul Brand on screen and you will no longer wonder if you are capable of this new and improved you. It will be perfectly apparent.
9. 2 WEBSITE VIP CO-CREATION DAYS
AND 2 OFF-SITE "WORK-FOR-YOU" DAYS
We meet up for two days to work side-by-side on your Squarespace-powered site. You get to contribute to design decisions along the way and watch as I configure and utilize many of the online tools for the full realization of your Online Temple of Attraction. I will educate you on basic usage of each tool as we go.
In between days I may recommend that I take your site back to my office for a day to finish necessary items so that we can make the most of our time together. You will leave the last day feeling confident about your site and how to make updates on your own going forward, and we will stay in touch for the day after via email about any other changes that need to be made.
10. 2 WEEKS OF POST-MANIFESTATION SUPPORT
After your VIP days you will likely wish to make tweaks and adjustments to your site. If you’re feeling fuzzy on how to do anything or simply would like a bit more input on the content, you will have unlimited email access to me for two weeks.
11. YOUR FINAL, SOUL-BRANDED, ONLINE TEMPLE OF ATTRACTION & TRANSMUTED BUSINESS VISION
Wow, congratulations, you’ve worked hard to get here! At this point you will have a fine-tuned business engine, designed to generate and collect a tribe of potential clients and customers, to express your passions and share your offerings. But even better than this, you now have a basic business plan that meets your practical and spiritual goals. Expect to feel thrilled to share your message, clear about what to tell others about what you do and how you do it, and totally in alignment with your new business vision.